ERIC Number: ED245746
Record Type: RIE
Publication Date: 1984-May-24
Reference Count: 0
Excellent Teaching: The Need for a Corporate Value, or The Need to Add a Third "C" in Community College Teaching.
de los Santos, Alfredo G., Jr.
In recent years, the literature on community college education has included little material on instructional quality in these institutions. This absence of a discussion of quality teaching indicates a serious weakness in community college education that could be remedied by taking some lessons from the corporate sector. Three characteristics have been found to contribute significantly to the success of major corporations: (1) concern for the needs of their customers; (2) productivity through people, that is, treating people as adults and partners, with respect and dignity; and (3) being driven by a set of fundamental values or beliefs. Applying these characteristics to community colleges would require an analysis of the composition of the student population and their needs, with special attention to the needs of women, minority, part-time, and older students; a definition of quality in terms of student needs; greater concern for the well-being of faculty; and the development of programs and services within the guidelines of an overarching set of beliefs guiding the activities of the institution. Though some may feel that the colleges are too far along in their development to instill a new corporate value, the goal of making excellence in teaching the predominant value in the community college can and must be adopted. (HB)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the National Institute for Staff and Organizational Development on Teaching Excellence (6th, Austin, TX, May 22-25, 1984).