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ERIC Number: ED245702
Record Type: Non-Journal
Publication Date: 1982-Nov-9
Pages: 11
Abstractor: N/A
Reference Count: N/A
Trends Among Users of Online Business Information: Highlights From Two Studies of Information Professionals and Their Clients.
Arnold, Stephen E.
This paper highlights the findings of two studies conducted by Market Opinion Research for Data Courier Inc., both of which focused on textual or bibliographic business information. The first study consisted of interviews with 535 known searchers of the ABI/INFORM file, a product of Data Courier Inc. The purpose was to determine the habits, needs, and perceptions of information professionals using the system. The second study involved a telephone survey of 508 executives and managers who had purchased information from a major consulting firm in an attempt to obtain a profile of the person who makes decisions using information from online systems. This paper presents data from the studies pertinent to three areas: today's information environment, the role of information professionals, and managers or end users. The findings of the studies indicate that in the present market, information professionals carry the online burden; the future market--the executives or managers--is just beginning to realize the power and limitations of online. Of the issues to be addressed by database producers in the months ahead, the most challenging are delivery, new products, pricing, positioning, training, and selling. (DMC)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A