ERIC Number: ED245584
Record Type: RIE
Publication Date: 1984-Mar
Reference Count: 0
On Business, the University and the School of Management: A Realistic Look at Their Relationship.
Palmer, Russell E.
Perspectives about colleges and business schools are offered by a businessman who chose academia as a second career. It is suggested that business education is a mature, but still very good present and future market. However, currently there is a more competitive and discriminating market for Masters of Business Administration than in the recent past. It is proposed that colleges that are considering the implementation of graduate business education should make their program unique, aiming at a differential segment of the market. Success depends on offering something special, serving a special group, or both. Besides investing wisely in their futures, the top-ranked business schools will produce relevant and useful research, working in cooperation with business. The top business schools will expand their volume of research, focusing on issues of prime importance to business and economic development. In addition, since business schools are fully part of the university, they should contribute skills and expertise and resources to help the university survive and prosper. The best business schools are associated with outstanding liberal arts institutions. (SW)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the National Conference of the American Association for Higher Education (Chicago, IL, March 14-16, 1984).