ERIC Number: ED245277
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
Psychological and Demographic Predictors of Attitude toward Micro-Computers: Main Effects and Interactions.
Wearden, Stanley T.; And Others
Two telephone surveys of adults living in North Carolina were conducted to determine the effects of various demographic and psychological characteristics on attitudes toward microcomputers. Results indicated that computer experience, income, education, and having children all predicted a positive attitude toward computers. In addition, findings showed that conventional notions about the acceptance of computers only by certain groups (white males in particular) may be oversimplifications. In fact, no difference in attitude on the basis of sex was found, and nonwhites, overall, held more positive attitudes toward computers than did whites. The findings suggest that women and nonwhites will not necessarily be excluded from the process of adopting new technologies. (Auth/FL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).