ERIC Number: ED245250
Record Type: Non-Journal
Publication Date: 1984-Aug
How Reviews Affect Film Interest and Evaluation.
Wyatt, Robert O.; Badger, David P.
A study examined the effects of published film reviews on viewers' interest in and evaluation of the reviewed film. In the film interest experiment, 89 undergraduate students were randomly assigned positive, mixed, or negative reviews of a British film. The control group received a review of a different film. Subjects were asked to read the review, and to rate on a five-point scale 10 films, including the film in review. They also indicated the direction of the review they had read. Results indicated that review direction significantly affected interest in the film parallel to the direction of the review. Means of only the positive review group and the negative review group were significant, however. In the film evaluation experiment, 171 undergraduate students were randomly assigned positive, mixed, negative or no review of a film version of John Knowles's novel "A Separate Peace." After reading the assigned review, subjects were shown the film and asked to evaluate it on a set of 11 polar adjectives. The results indicated that review direction significantly affected evaluation of the film parallel with the direction of the review. Also, females rated the film significantly higher than did the males, regardless of the direction of their reviews. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A