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ERIC Number: ED244525
Record Type: Non-Journal
Publication Date: 1984-Apr
Pages: 20
Abstractor: N/A
Reference Count: N/A
Spranger's Typology and Student Norms in Higher Education: An Experimental Model.
Prather, James E.; And Others
Spranger's typology of six mental types of personality was used to study students who had dropped out of college but were eligible to attend. The objective was to determine if a set of written prompts, based on appeals to specific norms, could be instrumental in attracting students to (or back to) college. The usefulness of Spranger's typology as a model for generating appeals to a diverse population of students was also addressed. The experimental population was divided into eight groups. Six groups received a treatment letter that was based on Spranger's six types (economic, cognitive, aesthetic, social, political, and religious). A seventh group received a neutral letter, and the control group received no letter. Each treatment group had 500 students, and the control group had over 1,000 students. A reentry form was sent with each letter. Spranger's theory of types did not provide a simple cure to the problem of standardization and diversity in the modern university--the "multiversity." However, the research indicated that different types of prompts, based on appeals to different values, will generate different rates of response. (SW)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A