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ERIC Number: ED244357
Record Type: Non-Journal
Publication Date: 1984
Pages: 24
Abstractor: N/A
Reference Count: N/A
Defining the Curriculum: The Role of the Publisher.
Lorimer, Rowland
Concentration on the role of educators in curriculum development has ignored the power of the producer/publishers. Canada's elhi (elementary/high school) publishing is dominated by very large multinational publishers. Learning materials in language arts, social studies, and science reflect the business interests of the multinational publishers in content, book organization, and compensatory action by provincial governments. A general overview of the marketing of learning materials points to many devices that are claimed to be pedagogically valuable but that are, more importantly, promotional and marketing devices. The confluence of emphasis between the business interests of multinationals and both deweyan pedagogy and materials selection processes are discussed. The article concludes that two factors (the domination of the market by a homogeneous group of publishers and the parallel tenets of multinational business and contemporary pedagogy) have been responsible for the considerable influence the multinationals have on the curriculum. (Author/MLF)
Publication Type: Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada