There is a growing awareness among students that public relations internships provide not only a means for testing skills, but also valuable experience that can be placed on a resume. This has created keen competition among students for internships, thereby providing practitioners with a considerable talent pool from which to select competent interns. Internships also provide students with future employment opportunities through contacts made during the internship, further heightening competition among students for internships. This has required teachers to become more inventive in developing internship opportunities for students. Interns can make a meaningful contribution to an organization's public relations effort if work is properly supervised and directed. Such direction should come principally from the organization using the intern and not from the intern's academic advisor. (Author/HOD)