ERIC Number: ED244049
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Linking Basic Skills to Entry-Level Retail Salesperson Tasks. Instructional Resources. Assessments.
Anderson, Colette; Peterson, Louise
This project first identified the duties and tasks required of an entry-level retail salesperson, using the DACUM (Developing a Curriculum) occupational analysis process. In this process, a panel of local managers and expert workers determine the essential duties and tasks of their occupation. Next, the panel identified the specific basic skills necessary to accomplish each task. Based on the results of those skills analyses and the use of general review criteria for instructional resources and assessments, lists were formulated of the most relevant basic skills instructional and assessment resources available through commercial publishers and vocational research and curriculum development centers. Recommendations were made for selecting instructional materials and assessment instruments in the areas of listening, writing, reading, speaking, and mathematics skills suited to retail salespersons. A list of the instructional and assessment instruments reviewed makes up the bulk of this document. For each instructional resource, the title, publisher, copyright date, stated objectives, reading level, type of material, and cost are given, along with the opinion of the reviewers. Vocational assessment instruments are described according to their title, skills they appear to assess, item orientation, level of difficulty, number of items, publisher description, cost, copyright dates, type of scoring, type of administration, time required, reporting format, reliability, and validity. Appendixes to the document contain addresses of publishers and research institutes, and task lists of skills used by retail salespersons. (Author/KC)
Descriptors: Basic Skills, Diagnostic Tests, Entry Workers, Evaluation Criteria, Evaluation Methods, Instructional Materials, Job Analysis, Job Skills, Mathematics Materials, Occupational Information, Reading Materials, Retailing, Sales Workers, Student Evaluation, Test Format, Test Interpretation, Test Reliability, Test Selection, Test Validity, Tests, Two Year Colleges, Vocational Education
Salt Lake Skills Center, 431 South 600 East, Salt Lake City, UT 84102 ($2.50).
Publication Type: Reports - Research; Guides - Non-Classroom
Education Level: N/A
Audience: Teachers; Administrators; Practitioners
Sponsor: Utah State Office of Education, Salt Lake City.
Authoring Institution: Utah Technical Coll., Salt Lake City. Salt Lake Skills Center.
Note: For related documents, see CE 037 073-074 and CE 038 363-364.