ERIC Number: ED243939
Record Type: Non-Journal
Publication Date: 1984-Apr
Reference Count: N/A
An Evaluation of the Use of Token Monetary Incentives in Enhancing the Utility of Postsecondary Survey Research Techniques.
Zusman, Barbara J.; Duby, Paul B.
The purpose of this study was to evaluate the effectiveness of a token monetary incentive for improving response rates to a mail questionnaire with a difficult to survey postsecondary student population. The results demonstrate that by using a monetary incentive, a substantial improvement in response rate can be achieved at a reasonable cost per respondent without affecting the representativeness of the respondent group. In addition, a single mailing which included an incentive was found to be much more effective at eliciting responses than two mailings to an identical group which did not receive the incentive. (Author)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A