ERIC Number: ED243505
Record Type: RIE
Publication Date: 1984
Reference Count: 0
Non-Credit Education's Response to the Challenges of the 80's.
Bazik, Martha S.
Five of the major issues confronting postsecondary education today are the decline in the quality of education, the increase in competition from other education service providers for a share of the postsecondary market, the increase in the demand on education as a result of rapid changes in technology, the decline in educational revenues, and the decline in the pool of the traditional college-age population and the increase in new population groups needing to be educated. A strong non-credit division is essential if colleges and universities are to respond meaningfully to these challenges. This unit, which would complement the credit division, would have the capability of perceiving and responding to the diverse educational needs of new publics. To realize its capabilities, the non-credit unit should: (1) be placed on the same level as any other division in the administrative hierarchy; (2) adopt policies, procedures, and products in concert with the mission and goals of the institution; (3) be administered by personnel with good management, program development and implementation, communication, and marketing skills; (4) continually monitor the internal and external environment to assess needs, identify publics, and develop resources; (5) establish evaluation criteria for educational products; (6) establish performance criteria for all administrative personnel; (7) engage in strategic planning; (8) devise and implement marketing strategies; and (9) operate cost effectively. (LAL)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: Moraine Valley Community Coll., Palos Hills, IL. Center for Community and Continuing Education.