This booklet highlights the results of research findings on the impact of television on children and provides advice for parents on why and how they can exercise some moderating influence on television's impact. The issues covered include the effect of the amount of time children spend watching television, the impact on children of televised violence, the reality of life as it is portrayed on television and the effect of televised role stereotypes, and the impact on children of television commercials and advertising. It is suggested that parents manage at least somewhat the quantity and quality of television viewed by their children, that they occasionally watch along with the children and interpret television's antisocial and prosocial portrayals through comment and discussion, and that they express their likes and dislikes to television producers and broadcasters, either directly or through advocacy groups. Also provided are a list of 11 publications containing further information and listings of the names and addresses of television networks, regulatory government agencies, the broadcasting industry's trade organization, and educational organizations and consumer groups concened with television programming or advertising. (ESR)