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ERIC Number: ED243451
Record Type: Non-Journal
Publication Date: 1982
Pages: 105
Abstractor: N/A
Reference Count: N/A
Traditional Forms of Communication and the Mass Media in India. Communication and Society, 13.
Malik, Madhu
Oral folklore and folk drama are emphasized in this report, which focuses on the use of folk media to convey developmental messages through mass media agencies. Discussion covers the relationship between folk and mass media, experiments in India to integrate the two media, problems encountered in the integration process, and folk media's potential as a communication channel. Traditional forms of communication in India are reviewed, particularly folk theater, folksongs, narrative forms, religious discourses, and puppet shows. An examination of the preservation of folk media and the presentation of these forms through mass media agencies centers primarily on radio, television, and film. Projects using folk media to convey developmental messages through both live performance and mass media agencies are described. A discussion of the issues involved in the use of folk forms for developmental purposes and some recommendations for further research conclude this report. A five-page bibliography is provided. Appendices include a brief overview of folk media policies in India, and a list of people interviewed or consulted in India. (LMM)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: United Nations Educational, Scientific, and Cultural Organization, Paris (France).
Identifiers - Location: India