This symposium paper is concerned with curriculum theory and development and the place of curriculum theory within the area of instructional technology. It first identifies the central questions of curriculum (e.g., what should we teach?) and discusses the implications of the resulting issues: (1) why should we teach this rather than that? (2) who should have access to what knowledge? (3) what affects would accrue from the study, particularly the prolonged study, of a given domain of knowledge? and (4) how should the various parts of the curriculum be interrelated in order to create a coherent whole? The question of curriculum is examined and implications for the field of technology that might enhance the utilization of media within the instructional process are viewed. Conclusions indicate that linking the notions of curriculum and media together will suggest new ways of looking at the learning process and will provide a different language and conceptual framework for looking at the issues, problems, and concerns in the field. Ten references are listed. (LMM)