ERIC Number: ED243281
Record Type: Non-Journal
Publication Date: 1981-Oct-31
Reference Count: N/A
Descriptive Analysis of the OSE Marketing Program: Final Report [and] Executive Summary.
Dannenbaum, Joan E.; Philos, Daphne A.
The report presents findings from a study of the effectiveness of a marketing strategy to foster dissemination of special education materials developed with Federal funds (OSE-Office of Special Education). The report emphasized processes over products in the marketing program and draws on analyses from previous studies, interviews with marketing task force members and product developers, and summaries from a conference with commercial distributors. Each of eight chapters focuses on a series of key questions and concludes with a list of recommendations on the topic. Chapters examine the following aspects (sample subtopics are in parentheses): conceptualization and development of OSE products (origination, market research); market linkage project (MLP) services to product developers (use and effectiveness of services); and dissemination recommendations; MLP publisher liaison and product licensing (procedures for commercial distribution); publisher modification and distribution of OSE products (preparation for distribution, success and cost figures); consumer reaction to OSE products (perceived benefits); program monitoring (data collection regarding product effectiveneess); and marketing program benefits and cost effectiveness. Appended information includes a list of licensed publishers and products. (An executive summary is also provided). (CL)
Publication Type: Reports - Evaluative
Education Level: N/A
Sponsor: Special Education Programs (ED/OSERS), Washington, DC.
Authoring Institution: Market Dimensions Inc., Arlington, VA.