ERIC Number: ED242366
Record Type: Non-Journal
Publication Date: 1984
Reference Count: N/A
Strategic Planning and the Non-Credit Unit: A Model.
Bazik, Martha S.
Colleges' non-credit units, with their capacity for perceiving and responding to diverse educational needs, experience in successfully serving non-traditional student populations, effective marketing strategies, and freedom from cumbersome approval processes, are in a position to be a valuable resource to colleges facing rapid change and unprecedented challenges. However, a systematic approach to dealing with these challenges is required in order to maximize the impact of the non-credit unit on the institution. A strategic plan can provide the vehicle for such a systematic approach to decision making and implementation. At the heart of the strategic planning model are the following components: (1) the development of a planning attitude by all participants involved in the planning process; (2) a thorough analysis of all activities of the unit for which plans are being made; (3) an analysis of all of the external forces which affect the unit's activities; (4) a mechanism for forecasting trends; (5) planning sessions during which goals and objectives can be determined and additional sessions during which operational plans can be generated based on goals and objectives; (6) a timetable which will allow for the continuous evaluation of progress in fulfilling plans; and (7) follow-up sessions during which goals are evaluated and revised as necessary. (LAL)
Publication Type: Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Moraine Valley Community Coll., Palos Hills, IL. Center for Community and Continuing Education.