ERIC Number: ED242351
Record Type: RIE
Publication Date: 1984-Jan
Reference Count: 0
A Market Study for the Center for the Performing Arts.
Rae, John; And Others
In fall 1983, a telephone survey was conducted by Macomb Community College (MCC) to assess community perceptions of the college's Center for the Performing Arts (CPA) and to aid in developing marketing strategies for the Center. Interviews were conducted with 500 randomly selected Macomb County (Michigan) residents to determine if they had attended a performance at the Center, their perceptions of the facilities and performance, reasons for not attending, sources of information about Center events, attendance at other entertainment centers, leisure time pursuits, participation in other campus activities, and personal characteristics. Study findings included the following: (1) 9% of the respondents had attended a performance at the Center; (2) those who had attended a Center event tended to be more educated, more likely to have personal involvement in art activities, and more likely to be in business, professional, or technical occupations than those who had not; (3) 93% of those who had attended a performance reported their experience as "enjoyable" or "very enjoyable," and (4) 28% of those who had attended a performance and 23% of those who had not had heard of the Center through the newspaper. Based on study findings, it was recommended that MCC attempt to better inform the community about the Center and the high quality of its offerings through the use of newspapers and by targeting residents with arts experiences and MCC music students and high school students. The interview schedule is appended. (Author/LAL)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: Support Staff; Practitioners
Authoring Institution: Macomb Community Coll., Warren, MI. Center for Community Studies.