A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described: planning, implementation of a public awareness campaign, and implementation of a business awareness campaign. For the planning phase, procedures for selection of offices, equipment, personnel, advertising sites, and slogans are outlined. For the implementation phases, media and interlibrary aspects of the campaign are described and assessed based on follow-up surveys. Nationwide recognition of the program is noted. Changes made for the 1983-84 program are summarized briefly. To emphasize the scope and focus of the program, examples of the campaign's television advertising are provided in section 2. The program's focus on reaching a diverse audience is reflected in spots on construction workers, the elderly, families, teenagers, and Florida celebrities, all of whom use the library. (LP)