ERIC Number: ED242075
Record Type: Non-Journal
Publication Date: 1984-Feb
Reference Count: N/A
Case Studies in School Communication.
Texas School Public Relations Association.; Texas Education Agency, Austin.
This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a school board member communications program, using computers and word processors for effective communications, and speech writing. Presented as case studies are a program using principals and teachers to enhance the school image, efforts at influencing voters in two districts' successful bond issues, an adopt-a-school program, a community-school communication improvement project, an internal communications plan, a volunteer program, communications procedures in closing a school, how to build a new communications program, enlisting parent participation in a partners in education project, a communications solution to vandalism, crisis communications, and a friends of education community relations project. A "blooper" and a success story conclude the collection. (MJL)
Descriptors: Administrator Role, Bond Issues, Communication Skills, Computer Oriented Programs, Educational Administration, Elementary Secondary Education, Emergency Programs, Interschool Communication, News Media, Newsletters, Parent School Relationship, Principals, Public Relations, Public Speaking, School Closing, School Community Relationship, School Districts, School Support, School Vandalism, Teacher Role, Verbal Communication, Volunteers, Word Processing
Distribution Office, Texas Education Agency, 201 East 11th Street, Austin, TX 78701.
Publication Type: Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Texas School Public Relations Association.; Texas Education Agency, Austin.
Identifiers - Location: Texas