This two-part source book offers administrators both general information for effective communications in public education and case studies describing methods used by individual Texas school districts to solve communications problems. General articles include guidelines for working with the news media, producing school newsletters, developing a school board member communications program, using computers and word processors for effective communications, and speech writing. Presented as case studies are a program using principals and teachers to enhance the school image, efforts at influencing voters in two districts' successful bond issues, an adopt-a-school program, a community-school communication improvement project, an internal communications plan, a volunteer program, communications procedures in closing a school, how to build a new communications program, enlisting parent participation in a partners in education project, a communications solution to vandalism, crisis communications, and a friends of education community relations project. A "blooper" and a success story conclude the collection. (MJL)