The Jog America Read-A-Thon guide is one of the reading incentive strategies used in the Books and Beyond program which is designed to increase K-6 students' recreational reading and reduce their indiscriminate television viewing. The method used in this guide is to have students read books and move a running shoe marker on a large map of the United States. Students in grades three to six are required to read books in different categories as they move from one of the eight highlighted states to another. This guide is divided into three sections. Section one consists of explanatory materials covering: implementation of the program; bulletin board set up; orientation for teachers, parents, and volunteers; and how the program works for grades K-2 and grades 3-6. Section two contains the materials needed for the bulletin board and for recordkeeping. Section three consists of information on teaching television viewing skills. Materials include a sample letter to parents and students, a TV Time Chart, and television viewing logs for students. Concluding this section are pages of television viewing information, some games, puzzles, and activities. (EM)