Moravian College in Bethlehem, Pennsylvania, received a grant and organized a recruitment campaign to obtain college student volunteers for area literacy councils. The campaign structure included: (1) contacting education departments in eastern Pennsylvania colleges and acquainting them with literacy councils, adult basic education, and the purpose of the grant; (2) obtaining agreements from 10 schools to participate in the program; (3) conducting half-day symposiums attended by education majors and faculty (these symposiums included what adult education is, career opportunities in adult education, awareness of linguistics, and opportunities for training as a volunteer with the local literacy council); and (4) encouraging the colleges to promote participation by literacy volunteers by awarding academic credit as a field study or by developing a credit course to include the experience. Although the level of college participation was not achieved, 40 new tutors were recruited, 48 colleges became aware of adult education, and 12 schools formed new linkages with their local literacy councils. The original name of The TALC Program--"Tutors for Adult Literacy from Colleges," --was revised to "Tutoring Adults through Literacy Councils." (Author/JH)