The contributions that business and industry can make to help colleges and universities maintain high standards of teaching, scholarship, and research are considered. Four recent studies that address the deterioration in educational standards are noted, and the problems that confront colleges and universities are identified. It is suggested that business should support university research, possibly in the form of research grants or research cooperation, fellowships for young researchers, or gifts of equipment. Corporations should also allocate financial support to the general mission of colleges for activities that may not relate directly to their business interests (e.g., libraries, general scholarships, faculty development). In addition, business and industry can encourage collaboration between colleges and school systems. Business is going to have to commit some resources directly to the schools or associations representing schools. Many companies are providing the following support: lending personnel as adjunct teachers and advisers, offering management refreshers to school administrators, helping with facilities and equipment, and providing summer opportunities for teachers and students. (SW)