ERIC Number: ED240640
Record Type: RIE
Publication Date: 1983-Apr
Reference Count: 0
Do Gender and Type of Health Professional Influence Effectiveness? Preliminary Draft.
Bush, David F.
To determine the influence of the health care provider's gender and profession on readers' memory for health information, 48 university students were asked to read a three page article on heart attacks that was attributed to either (1) a female nurse, (2) a male nurse, (3) a female physician, or (4) a male physician. After reading the article, the subjects were asked to recall the author's name and profession, to rate author competence and article informativeness, and to complete a recognition memory task. Analysis revealed a higher recall rate among subjects who believed they had read an article by a male or female nurse; no significant main effects were found for gender. While "gender effects" were not observed, it is noteworthy that earlier projects that reported gender effects used videotapes or audiotapes, rather than written stimuli as in the present study. Reasons for the higher recall among subjects assigned to nurses could include expectations that articles written by doctors would be too difficult to understand and increased attentiveness to articles written by people who go counter to the reader's expectations about the type of health care professional who would author such an article. (MM)
Publication Type: Reports - Research; Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Ocean City, MD, April 27-30, 1983).