A study attempted to provide answers to three questions: (1) How often are articles from six frequently used health education journals referenced by authors writing for the same journals? (2) What is the citation frequency of articles from four other selected health journals within these six journals? and (3) What factors govern the likelihood of articles being referenced by authors? Articles from the "Journal of School Health,""American Journal of Public Health,""Journal of the American College Health Association," and "Health Education Quarterly" were referenced most frequently, followed by articles published in "Health Education,""International Journal of Health," and others. Journals whose content is most generic to health educators were identified. Caveats specific to bibliometric analysis were offered. (Author/JD)