ERIC Number: ED239806
Record Type: Non-Journal
Publication Date: 1980-Jan
Fotonovelas and Comic Books--The Use of Popular Graphic Media in Development.
Parlato, Ronald; And Others
Intended as a working document for communications professionals and as reference material for planning administrators, the study compared comic books and fotonovelas, and analyzed their use in health and nutrition, family planning, agriculture, and literacy programs in developing nations. Most of the somewhat limited efforts to use comics and fotonovelas dealt with family planning. Generally, the efforts were not entirely successful and the quality of productions was irregular, because producers misunderstood the media forms and did not appreciate their traditional conventions and generic structures. According to the study, fotonovelas, with their visual and highly emotive quality, were more effective in reaching illiterate, semi-literate, and large audiences; had more potential for multimedia campaigns and participatory education; and were better suited for certain distinct educational messages, especially family planning. In contrast, comic books, with their less emotive themes and more abstract presentation, were more flexible, could reach more diverse audiences, and were ideal for children and adolescents. However, comics were more expensive to produce and presented more production problems than fotonovelas. Both faced distribution problems resulting from limited institutional channels and limited commercial marketing systems in less developed countries. The study contains a review of successful and unsuccessful examples of both media forms. (SB)
Descriptors: Adult Education, Agriculture, Comics (Publications), Developing Nations, Developmental Programs, Educational Media, Family Planning, Foreign Countries, Health Programs, Illiteracy, Instructional Materials, Layout (Publications), Marketing, Mass Media Effects, Media Research, Media Selection, Nutrition Instruction, Rural Development
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Agency for International Development (IDCA), Washington, DC. Bureau for Development Support.
Authoring Institution: N/A