One promising avenue for increasing the utilization of institutional research data is the informal action research model. While formal action research stresses the involvement of researchers throughout the decision-making process, the informal model stresses participation in the later stages of decision making. Informal action research requires that researchers: have a fair amount of informal knowledge of pressing issues and of the decision makers at their institution; use informal communication channels; anticipate information needs before they arise; provide concise and timely data, solicited or not, in easy-to-read language; and use multiple channels for disseminating data. Three brief case studies illustrate the use of informal action research at Miami-Dade Community College (MDCC). In one case, data on the effectiveness of immersing students in remedial work during their first term, in contrast to integrating regular and remedial courses, were used in the formulation of policy regarding mandatory placement. In the second case, a student survey focusing on perceptions of high school preparation spurred joint action by MDCC and local public schools toward improving the quality of high school education. In the final case, a student flow model was developed to illustrate to legislators and administrators the potential impact of new testing requirements. Researchers may profit from the informal model as a way to show decision makers the value of data for their deliberations. (LAL)