ERIC Number: ED239496
Record Type: Non-Journal
Publication Date: 1983-Apr
Reference Count: N/A
Proceedings of the 1983 EMU Conference on Foreign Languages for Business (Ypsilanti, Michigan, April 7-9, 1983). Part IV: Course Components and Teaching Techniques.
Voght, Geoffrey M., Ed.
A collection of nine papers from the fourth part of the conference on the applications of foreign language and international studies to business addresses the issue of program and instructional design. The papers include: "Program Design, Lesson Planning and Strategies for Foreign Language Business Courses: An Overview" (Ronald Cere), "The Importance of the Commercial Document in Teaching Foreign Language for Business" (Carolyn L. Jacobs), "Business Correspondence in a Foreign Language Made Easy and Fun to Teach" (Denise Guback),"The Stockmarket in Foreign Language Classes for Business" (Alois Zeit), "Training of Language Educators for Business Language Courses" (Maude S. Walther), "Teaching Culture to Business Students: An Anthropological Approach" (Carolyn V. Bell), "The Language Teacher as Cross-Cultural Trainer: Approaches" (William Schwab), "The Language Teacher as Cross-Cultural Trainer: Topics" (Lucinda Hart-Gonzalez), and "Defining and Measuring Foreign Language Proficiency in Programs for Business" (David V. Hiple and Kathryn Buck). Two appendices to the last article contain extensive material on proficiency standards. (MSE)
Descriptors: Business Administration Education, Business Correspondence, Classroom Techniques, College Second Language Programs, Cross Cultural Studies, Cultural Education, Economic Climate, Educational Strategies, Faculty Development, Higher Education, Industry, Language Proficiency, Language Teachers, Languages for Special Purposes, Measurement Techniques, Program Design, School Business Relationship, Second Language Instruction, Testing
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Eastern Michigan Univ., Ypsilanti. Dept. of Foreign Languages and Bilingual Studies.