ERIC Number: ED239493
Record Type: RIE
Publication Date: 1983-Apr
Reference Count: 0
Proceedings of the EMU Conference on Foreign Languages for Business (Ypsilanti, Michigan, April 7-9, 1983). Part I: Business Perspectives.
Voght, Geoffrey M., Ed.
A collection of eight papers from the first part of the conference focuses on the applications of language and cultural studies to business. The following are included: "Foreign Language Skills are Survival Skills in Today's Business" (Jack Troyanovich), "Increasing International Business Opportunities through Improved Cross-Cultural Training" (L. Venecia Rodriguez), "U.S. Businesses and Foreign Languages: A Survey" (John P. Doohen), "A Survey of Foreign Language Use of Selected Texas Businesses: Implications for Business and Education" (Gloria Contreras, Elaine Horwitz), "Languages in International Trade: Proposal for a Back Integrated Model" (George M. Foster and Penilyn H. Kruge), "A Case for the Foreign Language in the Master's in Business Administration and Master's in International Business" (John J. Staczek), "Foreign Languages and International Marketing" (Mahmoud Salem), and "Operating Spanish-Language Television in the United States" (Anthony Galvan, III). (MSE)
Descriptors: Business, Business Administration Education, Cross Cultural Training, Economic Opportunities, Higher Education, International Studies, Languages for Special Purposes, Marketing, Masters Programs, School Business Relationship, Second Language Instruction, Second Languages, Spanish, State Surveys, Television
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Eastern Michigan Univ., Ypsilanti. Dept. of Foreign Languages and Bilingual Studies.
Note: For related documents, see FL 014 177-182.