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ERIC Number: ED239328
Record Type: Non-Journal
Publication Date: 1983
Preschoolers Who Get Cable TV: Family Patterns, Media Orientations, and Media Use.
Kerkman, Dennis; And Others
A study was conducted to identify family characteristics and media use patterns associated with subscription to various types of cable television services. Parent interviews, week-long television viewing diaries, and children's Peabody Picture Vocabulary test scores for 237 children, aged three or five years, were subjected to stepwise discriminant analysis. Families were divided into four groups on the basis of the cable services they received: no cable, basic cable, cable and one movie channel, or cable and two movie channels. The results of analysis indicated that the father's educational level was the single best discriminator of television services received. Fathers of families receiving basic cable had more education but lower occupational status than those of either no cable families or two movie channel families. The mothers in cable families were more likely to be employed than were those in non-cable families. The number of television sets in the home increased with the number of cable options, as did preschoolers' television viewing. The latter was most notable in basic cable and one movie channel families where higher levels of education would normally lead to lower amounts of viewing. Preschoolers in families with two movie channels had substantially lower Peabody vocabulary scores than those in any other group, independent of their parents' lower educational attainments. (HTH)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: Spencer Foundation, Chicago, IL.; National Inst. of Mental Health (DHHS), Rockville, MD.
Authoring Institution: Kansas Univ., Lawrence. Dept. of Human Development.