ERIC Number: ED239319
Record Type: Non-Journal
Publication Date: 1983-Nov
Reference Count: N/A
The Media Consumer: A Pedagogical Perspective.
Gray, Philip A.
Since media consumers must make a great many judgments about media messages and the effectiveness of any given message in meeting one's needs, media teachers should develop materials and activities to facilitate the learning of effective media usage skills. Teachers can help students to become more effective media consumers by providing an understanding of how the media are used, the skills associated with effective media usage, the criteria by which utility is judged, and the means by which users can effect change. The taxonomy of communication functions recommended by the Speech Communication Association can serve as a useful guide for developing activities that encourage students to examine their own media usage behavior. Teachers can decide which media receiver skills should receive instruction by analyzing those skills associated with understanding oneself in relation to media, the message context, and the message content. To help students make judgments about media message utility and credibility, teachers should stress the variables of message source and message content. Finally, teachers should give attention to the ways students can influence the media, including gaining access, campaigning intelligently for change, joining organizations, knowing interested parties, and utilizing techniques for giving feedback, (HOD)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: N/A