ERIC Number: ED239274
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Audience Reactions to Two Visual Formats.
Ramsey, Richard David
One hundred undergraduate business students completed a questionnaire designed to determine their reactions to a traditional and a "flashier" textbook format. Before completing the questionnaire, subjects spent several minutes examining two business textbooks--one an older textbook with black ink on white paper, narrow margins, and few illustrations; the other a more recent publication with more color, white space, pictures, and cartoons. Responses to 10 questions indicated that students reacted more favorably to the "flashier" format of the newer book while they regarded the older traditional textbook as being more scholarly. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Not available separately; see CS 208 075.