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ERIC Number: ED238310
Record Type: Non-Journal
Publication Date: 1983
Pages: 234
Abstractor: N/A
Reference Count: N/A
Curricula for Health Planning, Policy, and Marketing: Conference Papers 1981-82.
Bergwall, David F., Ed.
Papers from a 1981 conference on curriculum for health planning, policy, and marketing and from a 1982 conference on curriculum for strategic planning are presented. Responses to the papers and summaries of the proceedings are also presented. Titles and authors are as follows: "A Curriculum in Community Health Planning: An Approach for Today and the Future" (Henrik L. Blum, Christopher Bellavita); "Teaching Planning Methods with a Contingency Framework" (Paul C. Nutt); "Curriculum in Institutional Planning for Programs in Health Administration" (Roger Kropf); "A Marketing Curriculum for Health Services Administration" (R. E. Scott MacStravic); "Integrating Policy, Planning and Marketing in the Curriculum for Health Services Administrators" (Philip N. Reeves); "Problem Definition and the Strategic Planning Process for Hospital and Health Services Organizations" (David E. Berry); "Environmental Scanning and Boundary Spanning as External Value Determination Mechanisms" (Andrew A. Lasser); "Developing a Strategic Plan" (Roberta N. Clark); and "Plan Implementation" (Robert C. Myrtle). (SW)
Association of University Programs in Health Administration, 1911 North Fort Myer Drive, Suite 503, Arlington, VA 22209 ($12.50).
Publication Type: Collected Works - Proceedings; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association of Univ. Programs in Health Administration, Arlington, VA.; George Washington Univ., Washington, DC. Dept. of Health Services Administration.; American Hospital Association, Chicago, IL. Society for Hospital Planning.