ERIC Number: ED238310
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Curricula for Health Planning, Policy, and Marketing: Conference Papers 1981-82.
Bergwall, David F., Ed.
Papers from a 1981 conference on curriculum for health planning, policy, and marketing and from a 1982 conference on curriculum for strategic planning are presented. Responses to the papers and summaries of the proceedings are also presented. Titles and authors are as follows: "A Curriculum in Community Health Planning: An Approach for Today and the Future" (Henrik L. Blum, Christopher Bellavita); "Teaching Planning Methods with a Contingency Framework" (Paul C. Nutt); "Curriculum in Institutional Planning for Programs in Health Administration" (Roger Kropf); "A Marketing Curriculum for Health Services Administration" (R. E. Scott MacStravic); "Integrating Policy, Planning and Marketing in the Curriculum for Health Services Administrators" (Philip N. Reeves); "Problem Definition and the Strategic Planning Process for Hospital and Health Services Organizations" (David E. Berry); "Environmental Scanning and Boundary Spanning as External Value Determination Mechanisms" (Andrew A. Lasser); "Developing a Strategic Plan" (Roberta N. Clark); and "Plan Implementation" (Robert C. Myrtle). (SW)
Descriptors: Allied Health Occupations Education, Curriculum Development, Health Services, Higher Education, Institutional Administration, Marketing, Planning, Policy Formation, Professional Education, Public Health
Association of University Programs in Health Administration, 1911 North Fort Myer Drive, Suite 503, Arlington, VA 22209 ($12.50).
Publication Type: Collected Works - Proceedings; Opinion Papers
Education Level: N/A
Authoring Institution: Association of Univ. Programs in Health Administration, Arlington, VA.; George Washington Univ., Washington, DC. Dept. of Health Services Administration.; American Hospital Association, Chicago, IL. Society for Hospital Planning.