Defining the media experience as the media and social interaction involved in any person's viewing of television and the consequences of that viewing for oneself and others, this paper examines how phenomenology and psychodrama--methods of experiential learning focusing on the feeling and imagining functions of communication--can be used to teach television consumers about the media experience. The various sections of the paper (1) establish the media experience as a relevant emphasis of communication study suitable for mass communication consumer education, (2) identify and define the media experience in the context of television viewing, (3) describe and define phenomenology and psychodrama as methods of experiential learning applicable for studying the media experience, (4) present the D-E-S-C Scripting approach as a means of self or active investigation for processing the media experience through phenomenological reflection and psychodramatic role playing, and (5) apply the phenomenological and psychodramatic techniques as imagining and feeling communication functions to the instruction of mass communication consumers. (FL)