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ERIC Number: ED236968
Record Type: Non-Journal
Publication Date: 1980-Jan
Pages: 3
Abstractor: N/A
Reference Count: N/A
Publicity Techniques. Publicity and Promotional Programming for the Evening Student.
Desiderio, John
Commuter, v5 n2 p4-5 Jan 1980
Techniques are presented for reaching the community college evening student with information about college events. Because of the unique characteristics of evening students, traditional publicity methods often do not work. Some methods which can be effective are: (1) posting a large signboard with good illumination at the entrance to the college; (2) placing signboards along walkways or in the foyer of each building; (3) leaving promotional material in classrooms or with evening instructors; (4) providing information in lounges, hallways, or near vending machines where students typically gather during breaks; (5) placing flyers on windshields and distributing bumper stickers; and (6) presenting promotional videotapes in lounges. Another publicity method is promotional programing in which students are presented with a teaser or preview of an entertainment event. These teasers can be held during class breaks on the night of the event and are designed to encourage students to remain on campus after class for the event itself. The point to remember when publicizing events for evening students is that the publicity must be taken to them. (DC)
National Clearinghouse for Commuter Programs, University of Maryland, 1195 Student Union, College Park, MD 20742.
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A