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ERIC Number: ED236952
Record Type: Non-Journal
Publication Date: 1981-Dec
Pages: 3
Abstractor: N/A
Reference Count: N/A
Peddling Programs: Getting the Message Across.
Commuter, v7 n1 p6 Dec 1981
Publicity techniques for reaching commuter students are presented in this article. Following a discussion of the special problems associated with reaching commuter students with information, the difference between promotion, advertising, and publicity is explained. Publicity strategies are then provided for: (1) reaching adult students; (2) reaching evening students; (3) holding promotional events; (4) using the news media; and (5) designing posters, flyers, and ads. A list of inexpensive resources on publicity is included. (DC)
National Clearinghouse for Commuter Programs, University of Maryland, 1195 Student Union, College Park, MD 20742.
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: National Clearinghouse for Commuter Programs, College Park, MD.