ERIC Number: ED236952
Record Type: Non-Journal
Publication Date: 1981-Dec
Reference Count: N/A
Peddling Programs: Getting the Message Across.
Commuter, v7 n1 p6 Dec 1981
Publicity techniques for reaching commuter students are presented in this article. Following a discussion of the special problems associated with reaching commuter students with information, the difference between promotion, advertising, and publicity is explained. Publicity strategies are then provided for: (1) reaching adult students; (2) reaching evening students; (3) holding promotional events; (4) using the news media; and (5) designing posters, flyers, and ads. A list of inexpensive resources on publicity is included. (DC)
Descriptors: Adult Students, Advertising, Commuting Students, Evening Students, Guidelines, Information Dissemination, News Media, Postsecondary Education, Publicity
National Clearinghouse for Commuter Programs, University of Maryland, 1195 Student Union, College Park, MD 20742.
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: National Clearinghouse for Commuter Programs, College Park, MD.