Communication instructors rely on textbook writers to present the latest course content in ways that will motivate students to learn and prepare them for class discussion and activities. Targeting the works they create to reflect student needs and shaping their materials to stimulate and involve their readers, these textbook writers-as-artists develop a work for a course in much the same way a playwright shapes a work for the stage. For those intent on joining the ranks of textbook writers-as-artists, it is wise to follow these ensueing procedures: (1) survey the textbook market in the chosen subject area, (2) identify the type of book to write, (3) identify potential publishers, (4) develop a prospectus, (5) submit the prospectus for review, (6) respond to the review and revise as needed, (7) negotiate the contract, (8) develop a work schedule, (9) write the textbook, (10) rewrite it, (11) obtain necessary permissions, (12) work with the project editor, and (13) work with marketing and sales personnel. (HTH)