A study was conducted to determine who, within a target user group, used and benefitted from a videotex system. The subjects were large-scale farmers who agreed to have videotex terminals installed in their homes to receive a wide range of informational and commercial transaction services provided by a bank holding company. At the end of an eight-month trial period, the users received questionnaires that elicited information about the benefits of the system. Demographic data were also collected. Analysis of the 139 responses revealed a number of findings, among them that demographic and other factors studied did not powerfully determine benefits. Age made a difference in who received the business-oriented benefits, and income and innovations adopted also made a difference for certain benefits. A negative and significant correlation between communication behaviors, particularly newspaper use, and various benefits suggested that the system filled a niche not occupied by other media. Analysis also revealed positive relationships between self-reported information needs and certain benefit indicators. (Extensive tables of data are appended.) (FL)