ERIC Number: ED236355
Record Type: RIE
Publication Date: 1982-Jun
Reference Count: 0
Marketing and Distributive Education Curriculum Guide for Agricultural Services.
Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.
This curriculum guide provides curriculum coordinators with a basis for planning a comprehensive program in the career field of marketing agricultural services and allows marketing and distributive education teachers maximum flexibility. Introductory materials include information on use of the guide, information on careers in agricultural services, and a bibliography with complete data for the references listed under each competency. A chart classifies instructional competencies into the 11 areas into which the guide has been divided, with a section devoted to each instructional area. Within each area, competencies are organized into instructional clusters with a cluster objective. A chart identifies competencies organized under that cluster objective, a number of suggested learning activities, and references/instructional materials. Several references are provided for each competency to ensure local availability of at least one reference and to provide flexibility in individualizing instruction. These 11 instructional areas are included: advertising, communications, display, human relations, management, marketing/economics, mathematics, merchandising, operations, product/service technology, and selling. Blank sample competency worksheets are appended. (YLB)
Descriptors: Advertising, Agribusiness, Agricultural Supplies, Agricultural Supply Occupations, Behavioral Objectives, Business Administration, Communication Skills, Competency Based Education, Curriculum Guides, Distributive Education, Economics, Human Relations, Job Skills, Learning Activities, Marketing, Merchandising, Off Farm Agricultural Occupations, Sales Occupations, Salesmanship, Secondary Education
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Illinois State Board of Education, Springfield. Dept. of Adult, Vocational and Technical Education.
Authoring Institution: Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.
Note: For related documents, see ED 156 857-861, ED 174 822-823, ED 186 726-727, ED 189 382, ED 203 040, ED 204 510-512, ED 218 481-482, and CE 037 294. Not available in paper copy due to colored paper.