This curriculum guide provides curriculum coordinators with a basis for planning a comprehensive program in the career field of marketing agricultural services and allows marketing and distributive education teachers maximum flexibility. Introductory materials include information on use of the guide, information on careers in agricultural services, and a bibliography with complete data for the references listed under each competency. A chart classifies instructional competencies into the 11 areas into which the guide has been divided, with a section devoted to each instructional area. Within each area, competencies are organized into instructional clusters with a cluster objective. A chart identifies competencies organized under that cluster objective, a number of suggested learning activities, and references/instructional materials. Several references are provided for each competency to ensure local availability of at least one reference and to provide flexibility in individualizing instruction. These 11 instructional areas are included: advertising, communications, display, human relations, management, marketing/economics, mathematics, merchandising, operations, product/service technology, and selling. Blank sample competency worksheets are appended. (YLB)