This guide for an adult marketing education course provides instructors with the necessary materials to present a seminar about "image management to project professionalism." General teaching suggestions are provided as well as a course outline and a time chart that provides guidelines for the minimum and maximum time to be spent on each section. The course consists of three sections: importance of developing a professional image through dress, professional images for men, and professional images for women. The second and third sections consist of three parts: clothing for business and professional settings, managing your professional image through dress, and development of a personal action plan. Course content appears on the left-hand side of each page, and appropriate teaching tips appear in the right-hand column. These materials needed to conduct the course are provided: 16 worksheets suitable for reproduction and necessary answer keys, 22 transparency masters, a slide show script, a session critique report format, and a course evaluation form. (YLB)