ERIC Number: ED235769
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
The PTA TV Trainer's Manual.
National PTA, Chicago, IL.
This updated version of a 1977 manual provides information about the television industry, communications regulations, and citizen recourse to improper broadcasting procedures for use in training Parent Teacher Association (PTA) volunteers to work for effective change within the television industry. The first section discusses the operations of the television industry, explaining the roles of audience research companies, networks, producers, syndicators, advertisers, and local stations. The second section focuses on the Federal Communications Commission (FCC) and how parents and teachers can have a voice in FCC decisions. Topics discussed include the ascertainment process, fairness doctrine, personal attack rule, equal time rule, political editorials and endorsements, complaints, license procedures, petition to deny, and visiting the television station. Additional chapters on monitoring television and training volunteers for local action include copies of monitoring forms, suggested agendas for training sessions, sample press releases, suggested readings and film resources, a directory of citizens groups, and a simulation exercise for an ascertainment interview. A final section on the video revolution includes a directory of cable and pay TV suppliers and a critical viewing skills resource list. An appendix contains an agreement between a citizens group and a television station, and lists of broadcast legislation and television advertisers and their products. (LMM)
Publication Type: Guides - Non-Classroom; Information Analyses
Education Level: N/A
Audience: Community; Practitioners
Authoring Institution: National PTA, Chicago, IL.