ERIC Number: ED235755
Record Type: RIE
Publication Date: 1982
Adult Recruitment Practices.
Kaufman, Juliet, Ed.; And Others
Findings of an American College Testing Program 1981 survey on college recruitment of adult students are summarized, and 12 articles on adult recruitment are presented. Titles and authors are as follows: "Adult Recruitment Practices: A Report of a National Survey" (Patricia Spratt, Juliet Kaufmann, Lee Noel); "Three Programs for Adults in Shopping Centers" (John L. Wiley, Julie Rich); "Northern State College Advertising Campaign" (Myrle Hanson); "Educational Referral Services: A Brokering System for Adults" (Miriam L. Freeman); "Admissions Training at Coe College: Easing the Transition" (Dot Hinman); "Going 'On Location:' The Business/Industrial Institute" (Keri Thiessen); "A Career Planning Workshop for Adults" (Beryl J. Heidorn); "Program of Return to Advanced Learning (PORTAL) at Cedar Crest College" (Christine L. Ward); "The Role of Advisement in Recruitment and Retention of Adult Learners at Canisius College" (Jerome L. Neuner); "A Commitment to Adult Students: Two Northern Kentucky University Off-Campus Programs" (Ralph L. Pearson); "Public Speaking as a Recruiting Tool" (Joan Barry); "The Regional Access to Nursing Program" (Carol D. Brown); "Reaching the Re-Entry Adult: A Model for Outreach and Service" (Carol S. Layne). Adult recruitment and needs assessment questionnaires are appended. (SW)
Descriptors: Academic Advising, Admissions Officers, Adult Students, Ancillary School Services, Career Planning, College Students, Continuing Education, Extension Education, Higher Education, Inplant Programs, Marketing, National Surveys, Nursing Education, Outreach Programs, Public Speaking, Publicity, Questionnaires, Reentry Students, School Business Relationship, Staff Development, Student Needs, Student Recruitment
American College Testing Program, P.O. Box 168, 201 North Dodge Street, Iowa City, IA 52243.
Publication Type: Collected Works - General; Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: American Coll. Testing Program, Iowa City, IA. National Center for the Advancement of Educational Practices.