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ERIC Number: ED235376
Record Type: Non-Journal
Publication Date: 1983
Pages: 568
Abstractor: N/A
Reference Count: N/A
Marketing and Distributive Education Curriculum Planning Guide. Revised.
Harris, E. Edward; And Others
This curriculum guide for marketing and distributive education programs in Illinois consists of two sections. In the first section, the rationale for the curriculum is presented, along with the process used to develop it. This presentation is followed by a discussion on articulation in education, especially between high school and postsecondary educators. A profile of the community college curriculum, suggestions for program planning, and suggested teaching methods complete the first section. The second (and major) section of the guide consists of two appendixes. The first contains course descriptions for business, marketing, and management programs. Courses described include advertising services; apparel and accessories marketing; business and personal services marketing; financial services marketing; floristry, farm and garden supplies marketing; food marketing; general marketing; hardware marketing; home furnishings and office products marketing; hospitality and recreation marketing; industrial products and services marketing; insurance, real estate, retailing, small business management and ownership, transportation and travel marketing; and vehicles and petroleum marketing. The second appendix lists 1,991 competencies in the marketing and distributive education curriculum and shows to which courses they apply. (KC)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: Illinois State Board of Education, Springfield. Dept. of Adult, Vocational and Technical Education.
Authoring Institution: Southern Illinois Univ., Carbondale.
Identifiers - Location: Illinois