ERIC Number: ED234748
Record Type: Non-Journal
Publication Date: 1979
Reference Count: N/A
Evaluation of Small-Format Videotape as a Source for Instructional Television Programming. CPB Technical Report #8004.
Corporation for Public Broadcasting, Washington, DC.; Agency for Instructional Television, Bloomington, IN.
This report documents the first year of a 3-year evaluation which was designed to (1) determine the status of small-format (1/2" reel-to-reel, 3/4" U-Matic, 1/2" VHS, and 1/2" Beta) videotape in the schools; (2) reveal what impact such videotape has on educational television utilization; and (3) examine the distribution of VideoKits through 11 school television agencies. An introduction describes the development of the VideoKits by the Agency for Instructional Television (AIT), which resulted in the packaging of 9 pre-recorded video series (up to 16 programs) recorded on 4 videocassettes, and the preparation of promotional materials and additional information to accompany the tapes. Evaluation design, availability of small-format videotape and video equipment, frequency of small-format videotape use, and trends in educational television are discussed. An examination of the VideoKit distribution effort focuses on methods of identifying and contacting clients, factors influencing VideoKit purchase, and purchase and utilization of VideoKits. Appendices include contents of the evaluation packet, evaluation instruments, and evaluation results. Thirty-three tables display additional study data. (LMM)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.; Agency for Instructional Television, Bloomington, IN.