ERIC Number: ED234695
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Targeting Your Phonathons to Alumni.
Cockriel, Irvin W.
A study was conducted to determine whether alumni who were previous scholarship recipients were more likely to pledge financial assistance to their alma mater than were alumni who were not financially assisted. A total of 140 alumni were to be contacted through a regular phonathon, with a special script for the 70 previous scholarship recipients. None of the study group had ever made donations to the college. The script for the previous scholarship recipients included a statement acknowledging the name of the scholarship they received and the importance of scholarships to students. Of the 70 previous recipients, 60 were actually contacted, and 51 pledged a financial gift, while 9 made no commitment of a gift. Sixty-six contacts were made from the 70 alumni who had not been undergraduate scholarship recipients. Of these 66, 16 pledged a gift, and 50 made no pledge. The alumni who received scholarships pledged financial gifts at a significantly higher rate than the nonrecipients. It is concluded that institutions with large numbers of alumni may wish to direct their phonathons to previous scholarship recipients. (SW)
Publication Type: Reports - Research
Education Level: N/A
Audience: Administrators; Support Staff; Practitioners
Authoring Institution: N/A