ERIC Number: ED234659
Record Type: RIE
Publication Date: 1983
Surveying Your Alumni: Guidelines and 22 Sample Questionnaires.
McKenna, Barbara, Comp.
A guide for conducting alumni surveys is presented, including 22 sample questionnaires. The first section on planning an effective survey strategy includes the following five articles: "Let's Take a Survey" (Cletis Pride); "Surveying Your Alumni: Or an Unexamined College Is Not Worth Loving" (Jocelyn Bartkevicius); "Make Your Survey Scientific" (James H. Frey); "The Postman Rings Thrice: How to Survey Your Alumni through the Mail" (H. Martin Moore); and "Let Your Fingers Do the Walking: The Nine Steps of Surveying Alumni via Telephone" (Robert D. Mills). Seven biographical questionnaire samples and 16 opinion questionnaire samples are provided, along with a selection of cover letters and followup correspondence. Finally, three articles are provided that address the challenge of presenting the survey results: "CSPP Alumni: Where Are They Now?" (Special Report, California School of Professional Psychology); "Who Are the Alumni" (Elise Hancock in "Johns Hopkins Magazine"); and "The Shockley Report" (in "Vanderbilt Alumnus"). Specific topics addressed in the guide include: the problems with many alumni surveys; using standard scientific sampling and research procedures; a time-table for planning mail surveys, and a comparison of face-to-face, mail, and telephone surveys. (SW)
Descriptors: Alumni, Attitude Measures, Biographical Inventories, College Graduates, Graduate Surveys, Higher Education, Institutional Research, Questionnaires, Research Methodology
Council for Advancement and Support of Education, 11 Dupont Circle, Suite 400, Washington, DC 20036.
Publication Type: Guides - Non-Classroom; Tests/Questionnaires
Education Level: N/A
Audience: Researchers; Support Staff; Practitioners
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.