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ERIC Number: ED234659
Record Type: RIE
Publication Date: 1983
Pages: 171
Abstractor: N/A
ISBN: ISBN-0-89964-212-8
Surveying Your Alumni: Guidelines and 22 Sample Questionnaires.
McKenna, Barbara, Comp.
A guide for conducting alumni surveys is presented, including 22 sample questionnaires. The first section on planning an effective survey strategy includes the following five articles: "Let's Take a Survey" (Cletis Pride); "Surveying Your Alumni: Or an Unexamined College Is Not Worth Loving" (Jocelyn Bartkevicius); "Make Your Survey Scientific" (James H. Frey); "The Postman Rings Thrice: How to Survey Your Alumni through the Mail" (H. Martin Moore); and "Let Your Fingers Do the Walking: The Nine Steps of Surveying Alumni via Telephone" (Robert D. Mills). Seven biographical questionnaire samples and 16 opinion questionnaire samples are provided, along with a selection of cover letters and followup correspondence. Finally, three articles are provided that address the challenge of presenting the survey results: "CSPP Alumni: Where Are They Now?" (Special Report, California School of Professional Psychology); "Who Are the Alumni" (Elise Hancock in "Johns Hopkins Magazine"); and "The Shockley Report" (in "Vanderbilt Alumnus"). Specific topics addressed in the guide include: the problems with many alumni surveys; using standard scientific sampling and research procedures; a time-table for planning mail surveys, and a comparison of face-to-face, mail, and telephone surveys. (SW)
Council for Advancement and Support of Education, 11 Dupont Circle, Suite 400, Washington, DC 20036.
Publication Type: Guides - Non-Classroom; Tests/Questionnaires
Education Level: N/A
Audience: Researchers; Support Staff; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.