ERIC Number: ED234387
Record Type: Non-Journal
Publication Date: 1983-Aug
Reference Count: N/A
A History of Research on Children and the Mass Media: An Empirical Investigation.
Meadowcraft, Jeanne M.; McDonald, Daniel G.
Histories of media research commonly assume that models of mass media effects have progressed from direct or hypodermic effect models to indirect or multi-step models. Recently, however, B. Reeves and E. Wartella have objected to this assumption. To evaluate their alternative hypotheses, 163 studies from over 88 sources, representing nearly a century of publications on children and the mass media, were submitted to meta-analysis. After information was collected on the year of publication; medium studied; samples; type of statistical analysis; and independent, dependent, or intervening variables, the studies were categorized under 10 main subject areas: attitudes, life conditions, viewing condition, media behaviors, media psychological factors, media content, behaviors, psychological variables, and advertising. The data showed support for Reeves's and Wartella's observation that indirect effects models are found throughout the history of research on children and the mass media. Findings do not, however, support their hypothesis that research topics recur cyclically with the introduction of each mass medium into the social system. (A list of the publications included in the sample and the indexing instrument are appended.) (Author/MM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A