A project was undertaken to develop classroom materials for a tourism program that would integrate work experience and classroom instruction. After reviewing available literature, conferring with other educators, and conducting a series of interviews with persons employed in the hospitality industry, the researcher developed a set of instructional materials that focused on the sales and marketing skills required for jobs in the tourism industry. These project-developed materials included competency lists, an overview of the lodging industry, 10 job descriptions, material on career progression, a step-by-step description of travel agent responsibilities with a client, training guides, a learning contract form, and an outline of a course on hospitality sales and marketing. After these materials were developed, they were presented in an internship class and evaluated to determine their effectiveness. (The classroom materials mentioned above are appended to this report together with sample learning contracts and employer rating forms.) (MN)