ERIC Number: ED233897
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
The Effectiveness of Communication Forms Used by the Soil Conservation Service and Soil and Water Conservation Districts: A Dual Perspective.
Wong, Sylvia Jean
This study investigated the effectiveness of communication modes used by the Soil Conservation Service (SCS) and Soil and Water Conservation Districts (SWCD) of Clinton, Highland, and Warren countries in southwest Ohio. The evaluation was based on the recorded perceptions of SCS and SWCD personnel and farmers from each of the study countries. Two major conclusions were drawn from the study. First, SCS and SWCD personnel perceive communication modes involving personal contact to be more effective than communication modes which do not involve personal contact. Second, farmers' perceptions of the effectiveness of personal and non-personal forms of communications were variable, and as a result farmers do not always perceive communication forms involving personal contact to be more effective than communication forms which do not involve personal contact. Seven recommendations that should be reviewed and considered by SCS and SWCDs for implementation as part of each district's ongoing communication/information program are presented. These include: having districts continue to emphasize personal contact, district newsletters, radio and local newspapers to communicate conservation information to farmers; having districts attempt to coordinate their special activities with other districts to provide for mutual interests of farmers in neighboring communities; and having districts continue to use mass media. (The SCS/SWCD questionnaire used is included in an appendix.) (Author/JN)
Publication Type: Dissertations/Theses - Masters Theses; Reports - Research
Education Level: N/A
Authoring Institution: Ohio State Univ., Columbus. Graduate School.