ERIC Number: ED233676
Record Type: Non-Journal
Publication Date: 1981
Reference Count: N/A
An Evaluation of Over Easy, A Television Series for and about Older People. Second Edition, 1980.
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
A five-study evaluation assessed the appeal of Over Easy to its target group and its effectiveness in meeting stated objectives. Aimed at viewers over the age of 55, the daily, half-hour magazine-format program produced by KQED-TV San Francisco, is intended to inform them, encourage positive attitudes about aging, and encourage interaction among different generations. The five studies investigated (1) scheduling and viewing issues; (2) public awareness and overall, evaluative reactions; (3) program impact; (4) effects on local institutions and the support activities intitiated by Area Agency on Aging Directors; and (5) expert reactions to the program and technical suggestions for program improvement. Among the results are indications that Over Easy is widely carried by PBS stations, although program awareness is still low among the target group; the program is capable of effectively conveying specific information on topics and services of special interest to older persons; and the magazine format should be retained, though with more focus, vitality, and attention to production details. This comprehensive study report describes the purpose, methods, and findings for each of the five studies. Conclusions are drawn in the final section, following an extended methodological critique of the entire evaluation effort. Data are displayed in numerous tables and figures throughout the report. (LMM)
Publication Type: Reports - Research
Education Level: N/A
Audience: Practitioners; Researchers
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.