A comprehensive introduction to all phases of college fund-raising is presented in 14 chapters. Attention is directed to the philosophy behind development, development's role in institutional advancement, and the personal qualities that lead to success in fund-raising. Basic principles also are covered for the following: annual giving, the capital campaign, deferred giving, foundation and corporate support, research and recordkeeping, and computer applications for development. Titles and authors are as follows: "Building Your Development Philosophy" (David R. Dunlop); "Career Advancement in the Development Profession" (H. Sargent Whittier, Jr.); "No 'Instant' Fund Raisers" (John E. Dolibois); "The Role of Development in Institutional Relations" (Susan L. Washburn); "What the President Expects of Development Officers" (Edward G. Coll, Jr.); "Computer Applications in the Development Office" (Emily Pfizenmaier); "Research and Records" (Dennis M. Barden); "The Annual Fund" (Cynthia Gelhard McCaskey); "The Capital Campaign" (Ronald A. Joyce); "Deferred Giving" (Frank Minton); "Corporate Relations: The Institutional Perspective" (E. Thomas Ezell); "Corporate Relations: The Corporate Perspective" (Frances M. Kelly); "Foundation Relations: The Institutional Perspective" (Robert B. Rasmussen); and "Foundation Relations: The Foundation Perspective" (Walter E. Brooker). (SW)